Executive Summary
VOICE is building a core community to grow by completing tasks for a massive edge at the main platform’s launch. Higher Tiers get guaranteed WL, exclusive token & NFT drops, and top-tier rewards for being first.
Objectives
Objectives and KPIs are designed around the project's engagement model and reward-driven growth strategy.
Awareness
Creating visibility among the right audiences and establishing consistent market presence.
Conversion
Converting attention into meaningful participation. This stage focuses on turning awareness into real awareness among the people who matter.
Retention
Keeping users around is where the value gets created. This phase focuses on building habits, relationships, and reasons for people to stay involved.
User Acquisition Strategy
Every activity from the execution plan, grouped by the phase it runs in.
Acquisition & Distribution Flow
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Acquisition & Distribution Flow
An acquisition funnel that converts communities into active VOICE users.
Community Distribution
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Community Distribution
Onboard token-gated Web3 communities through targeted acquisition campaign. CoConnect will manage the entire campaign flow end to end and coordinated to build awareness and convert traders into VOICE platform users.
- Identify and confirm Alpha groups and token-gated Web3 communities.
- Launch campaigns encouraging account creation, sign ups, and recurring activity.
- Execute end-to-end campaigns with performance tracking, analytics, and continuous optimization
KOL Activation
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KOL Activation
Target Micro KOLs with genuine influence. People who actually use on-chain products, post real activity, and have visible engagement in the ecosystem.
- Native Micro KOLs with real engagement
- Compensation: USDC Prize Pool
Engagement Structure
- ✓200+ Token-Gated Communities
- ✓Custom Campaign Strategy
- ✓End-to-End Campaign Management
- ✓Weekly Performance Reports
- ✓Strategic Advisory
Strategy & Onboarding
- ✓ Custom campaign strategy & positioning
- ✓ Onboarding into token-gated communities
Distribution & Execution
- ✓ Distribution across 150+ communities
- ✓ Weekly performance reporting
Completion & Results
- ✓ Full campaign execution completed
- ✓ Final performance report delivered
Case Studies
dYdX: Trader Acquisition & Retention Growth
Activated trading-native communities and converted engagement into on-platform activity, while strategic ecosystem partnerships amplified participation and trading volume.
NitroGraph: Testnet Launch & User Acquisition
Deployed NitroGraph's testnet and executed a phased onchain activation campaign that served as both a user acquisition funnel and a social growth engine, driving sustained participation across the ecosystem.
Outcome: Funded Accounts & Exclusive Badges
Built the campaign around funded accounts and badge activations, rewarding high-signal users and traders who had already proven meaningful on-chain activity.
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.